Two weeks ago I created a presentation that I gave to our sales team. My goal was to create a “Coles Notes” version of Online Advertising to a group of people that traditionally sell print. I found a large assortment of web content and advertisements to use as a resource in quite a few locations on the Internet. Wikipedia does a really nice job for definitions and I found a ton of really creative ads on the DART Motif web site.

One thing that that is really important to understand about selling online is that it isn’t as confusing as everyone thinks it is. The concepts are the same as in print, its just the medium that has changed. Sales reps have a tendency to get caught up in all of the terminology and loose focus of their skills as a sales person.

In the end, online has a lot more to offer. It provides real time stats, geo targeting, immediate publishing and a variety of really intersting creative.