I’ve been doing a lot of research in regards to the advantages of coding a website to conform to the W3C specification but have been engaging extra interest in accessibility. I find it very interesting that very few people actually take an interest in making their websites useable for the visually impaired. Most of my potential clients could care less, until I explain to them that coding for accessiblity actually helps the biggest blind user of all, Google. For more information on this topic, have a look at this article from alistapart.