Throughout the past couple of months I have been doing quite a bit of work for Dufresne Furniture & Appliances. In fact, it has been taking up all of my freelance time.
The majority of the work that I have been doing with Dufresne has been search engine optimization, email marketing, and promotion material but I have been spending some time lately working to prepare the site for the launch of their two new stores in Ottawa.
I know that I have been promising to post my accessibility tool kit but unfortunately it is going to have to be put on hold. The framework is developed but is setup specifically for my clients web site and I need to create a more generic template that I can freely distribute. This is important to me because I want to give back to the development community and help to make the web a more accessible place. If only the W3’s accessibility guide lines were more effective
One of the best parts about working on accessibility and search engine optimization projects concurrently is their relevance. If done correctly, SEO and accessibility can (and should) be knocked off in tandem. The key is to convince management to undergo a change in mindset and project management methodology selection.
Generally speaking, because of funding and project management logistics, organizations have a one-track mind. Development efforts are a lot more efficient when you take a step back and look at what you are doing. When it comes to SEO and accessibility, you are making the content accessible to both assistive technologies and search engines. The same code and the same files are going to be worked so it is only logical to tackle both problems at the same time.